4 Restaurant Start-up Secrets, Your Competitors Don’t Want You To Know

As our world is rapidly growing and changing, so too is the marketplace. The hospitality industry is at its all-time peak and is more competitive than ever! If you want to have a fighting chance at making your restaurant fit-out stand out among thousands of others you want to make sure you get the foundation right first, because this will determine your path to success.

1. Location!

As the saying goes, don’t put all your eggs in one basket. In other words, don’t decide on the location of your restaurant before you have done any real research. Examine a number of potential areas you might want to set up shop. Ask yourself these questions. Who are my competitors in this area? Would my restaurant be easily accessible and what is the demographic? It wouldn’t be a wise move to open up an Italian restaurant if there is already 4 or 5 in that specific area.

2. Restaurant Fit Out Design

Once you have settled on a location you can start the process of bringing your restaurant to life.

With social media platforms like Snapchat and Instagram dominating the online world, aesthetics have become an extremely important part of being successful in the food industry. People enjoy eating at places that look cool and give off a good vibe. You could have an amazing menu, and delicious food, but the first thing people will notice is how good the restaurant looks, and this could be the deciding factor on whether they choose to dine or dash.

It’s therefore a wise idea to engage a designer  to help with this process. They will be able to create a compelling and unique restaurant that looks great and stands out. Don’t forget to consult with fit out companies as well, as they will be able to provide suggestions on the constructability of the intended design, as well as the ballpark figure of the cost for the restaurant fit out construction.

Restaurant Fit Out Construction

3. Restaurant Fit Out Construction

Upon completion of the design, engage fit out contractors and ask them to bid for your project. Evaluate their quotations properly and select the company that you think you could trust.

During this process, regular communication with the fit out company is needed so as to avoid any variations on the scope.

4. Marketing

As we mentioned earlier, socials are everything. It is therefore crucial to create a marketing strategy to get your brand and restaurant name out there for the world to see. Frequent posting of your social media platforms is a great way to engage with the community and get them talking about how great your restaurant is. If you’re pressed for time, you may want to considered using paid advertising in social media to help boost your page in an increasingly crowded online

Starting a business is hard and time consuming. But never underestimate the power of planning. Plan it out carefully, know what you need, and what you don’t, and it will be less overwhelming. If you need any further advice, our consultants are always happy to help!

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