When the time comes to hammer that ‘for sale’ sign into your front lawn, you know the easiest part is now complete, and the fun is yet to come. You then have to let everyone know your property is for sale and make it appealing to them so you can achieve the best possible price. Rather than settle for a low figure, do these things below and increase your profits.
Tap into All the Right Markets
While word of mouth is beneficial in the case of retail store sales, it’s not going to be all that effective for selling your home. You need to tap into all the right markets with real estate digital marketing. Marketing your property online, for example, can help you to secure a broader reach – and one that’s likely to connect with the right people. What’s more, it’s an area that you can fine-tune by targeting ad material toward different geographical and demographic groups.
Know What Adds Value
To make money, you need to spend it, but the key is to strike a healthy balance between spending and earning. To do so, you need to know what adds value but without you having to spend a lot. According to the National Association of Realtors, you can recoup a significant amount of your costs by installing new appliances and windows, making energy-saving improvements, and refurbishing your deck.
Because you live in your home every day, you can turn your blinders on to things that may put people off. You might be able to put up with that leaking downpipe, cracked driveway, or mossy garden path, but can a prospective purchaser? Get critical with your property before you even enlist the help of a realtor. Waterblast fences, walls, and paths, get the gardens looking picture-perfect, and take care of those leaking taps. You will be surprised at how doing so can transform your property (and your sale price).
Both artificial and natural lighting matter more than you think – both in your listing photos and how you portray your property to people wandering through. Take the time to make sure every bulb in your home works. It also pays to check out the dark areas of your home and see if you can lighten them up with lamps. If you need to, give ceiling lighting a freshen-up with new shades, and welcome in natural light by cleaning your windows and opening the blinds right up.
Cater to Your Market
Once you know the type of people who will buy your home, it’s time to cater to them. For example, if you have a four-bedroom, two-bathroom property, it’s clear to see it’s a family home. Make sure it’s appealing to a family. Consider installing full fencing for children and pets, and why not install smart security systems so prospective buyers know the property is safer than many? If you have an apartment for city dwellers, then include the latest gadgets in plain sight and add sleek and contemporary furniture. The property will immediately look more appealing to the type of buyer who enjoys these surroundings.
It’s clear to see there’s a lot of work involved in selling your property – not only for the realtor but for you too. Think about your marketing options, give your property a spruce up, and make sure you are targeting the right people. Remember, the goal is to get as much money as possible, so you need to be willing to put in the hard yards to get it.