Aston Martin Lagonda, one of the most expensive cars in history. This $1 million handcrafted Aston Martin limousine cost just under $100,000 to produce and costs just over $2,500 per square foot.
Like all Aston Martin novelties, the styling is more of a joy than a surprise. The interior of the Taraf is made in the same high quality materials as the rest of the car, which is hand-made, at the Aston Gaydon factory where one of 77 supercars is assembled.
The Taraf is a bit like an Aston Martin stretch limousine, with more cabin space than you’d find in an Aston Martin Rapide. Legroom is just as good as in a Mercedes-Benz SLS AMG or BMW M3, but not nearly as comfortable as in a Porsche Cayenne.
Under the hood is a 2.0-liter, four-cylinder V-8 engine, from the first production model of the Taraf, announced at the 1974 London Motor Show. A decade later, the second version of this car, the Aston Martin, came with a four-cylinder engine and a 1,500-horsepower 4.5-liter turbocharger.
The knife pleat design of the Lagonda was designed by William Towns, an industrial and automotive designer who had previously worked on the Aston Martin DBS. The Taraf was traded for the second version, this time with a much more conventional design, which took the form of a remarkably long saloon, which in turn was shaped by the same formal language as the first version written by William Towns.
A man came in, saw the Aston Martin, drove it, bought it and returned a few days later with his wife and two children. While working on the redo, he broke his ankles – finished door panels that he had to replace.
Lagonda merged into Aston Martin in the 1940s, becoming a kind of sub-brand that merged into its smaller luxury car maker at a time when it had to sell limousines. In fact, it was a brand of its own, positioned next to Bentley, but emerging as a small luxury car manufacturer. He was able to operate both the AstonMartin and Lagonda for only a few years, until it collapsed in 1940 and then again in 1950.
The name Lagonda resurfaced in the mid-1960s with the 4.0-litre Rapide sedan, which was basically a four-door Aston Martin DB4, but with a more powerful engine than the 2.2-litre engine that AstonMartin had traditionally used in 2- and 2-litre sports cars. In the early 1970s, the Lagondas name reappeared on a four-door sports car, although it was a four-door sedan, and again in 1974.
Demand for a four-door Aston Martin seemed to take shape in the late 1970s and early 1980s with the introduction of the Rapide 4.0-litre sedan. The most notorious of these resurrections was the Lagonda 4-door sports car, a car famous for its opulence, and the most famous of all, the 5-cylinder V8 engine with 2.2-liter engine and 6-speed manual transmission. It had a look that was very unique in itself, but managed to become the standard attribute for luxury, along with Rolls-Royce and Bentley.
Ideally, the Lagonda should have stood out from the rest of the Aston Martin range and offered a business-friendly feel, but its ambitions exceeded its expertise. It was prone to electronic glitches and other quality problems, as well as the lack of a proper powertrain.
Autonomy exists in a form called chauffeur-driven, carbon-based, “said Aston Martin chief executive Andy Palmer, but much of the company’s hope now rests on the future of autonomous driving, which has not yet become fashionable. The pandemic has meant AstonMartin has sold just 1,770 cars this year, 41% less than in 2019. There’s a long-awaited four-door SUV being touted in the case of an Aston Martin sedan, while luxury SUVs are coming back.
Moers said: “I am very pleased to be involved in the development of Aston Martin and Lagonda at this time.
Monitor the financial performance of Aston Martin Global Holdings Plc using Reporting Accounts UK Business Intelligence service.
The Lagonda concept shows what Aston Martin designers have in mind for the future of this historic brand. The Vision Concept is a preview of the design language that we will see in the two new ‘Lagonda’ models that AstonMartin plans to bring to market in the next few years, “Aston Martin said. As the higher altitudes recognise the value that motorsport can bring to the brand, we have set our sights on the Aston Martin F1 team for 2021.
The 2016 Lagonda Taraf is built on aluminium – an intense VH architecture underpinned by Aston Martin’s powerful new V8 engine. The car is a completely new design, derived from an existing model and the first of its kind in the history of the brand. There was a short, vibrant design from 1974, based on an extended Aston Martin V6 and a completely new, all-new, all-new Series 2 model, with a wedge-shaped four-cylinder engine introduced in 1976, but which was the last of the original Lagonda series and also the only model in production. It is based on the same chassis as the 2016 Aston Martins, with the exception of a new front-wheel-drive manual transmission and six-speed manual transmission.