Few people are thinking about buying and selling homes in the winter. Cold temperatures and holidays offer plenty of diversions and reasons to look elsewhere. As a real estate agent, this makes your job even more difficult. There are still many individuals desperately looking to buy or sell a home in any season, so utilize these lead generation ideas to connect with motivated buyers and sellers.
Include Holiday-Themed Blog Posts
Capture relevant searches by including blog posts on your website that deal with the holidays. Popular ideas include fun posts about home decorations, light displays or ways to enjoy the outdoors with children in the winter. These posts may not be directly related to selling or buying a home, but they will spread a wide net and encourage individuals to check out the rest of your blog.
More serious posts can also attract leads. Describe common home repair issues that may arise during winter. Frozen pipes, clogged furnace filters and leaking roofs aren’t anyone’s idea of a good time, but they can be helpful tips for frustrated homeowners looking to renovate their home for sale.
Consider the tone and content of your blog. Are you getting the views you want? If not, it may be time to update the look or direction of your blog. Digital marketing needs to stay nimble to keep up with customer interests and innovations in technology.
Find Ways to Sponsor Local Festivals
The winter may be synonymous with shorter days, colder temperatures and more time spent indoors, but it’s also synonymous with holidays and local gatherings. Look for a local seasonal festival or gathering to sponsor. Some sponsorships are very affordable, while other festivals allow you to setup a booth or other visible presence to attract new leads.
If local festivals and gatherings don’t have a specific way for you to advertise, think creatively. Offer to provider coasters, napkins, tents or other materials for an event. Use this opportunity to spread awareness of your brand.
Update Your Digital Marketing
Many individuals spend more time indoors during the winter season. Use this to your advantage. Buyers may not be driving around town looking for homes for sale, but they may be searching for homes online. Ramp up your SEO rankings with new posts, a website update and other critical marketing features.
Use this downtime to update your digital marketing. Update your website, add photos to your social media accounts and refresh your listings. Consider sending out email reminders for individuals still looking for homes, or find alternative social media channels to add to your portfolio. To save time on your digital marketing, use brand management software to refresh your logo and make your brand stand out in a modern, memorable way.
Shake Up Your Branding Today
Don’t let the slow winter season get you down. Keep up the pace with steady, engaging marketing materials across a number of platforms. Look for new ways to engage with local customers and update your branding with intuitive, personalized brand management software. Outpace the competition and set your real estate apart by using the latest in digital marketing strategies.